Marketing & automations

Messages that run from the calendar, not from your evenings

Reminders before, a review request after, a win-back when a client is overdue — written once, sent on time, by the channels your plan includes.

Start free — no card See pricing

4 with no plan gate · 5 fully unlock by Grow

72 h beforeReminder · email
2 h afterReview request
5 weeks afterRebook nudge · usual gap 6 weeks
9 weeks afterWin-back · £5 off next visit

An automation rail for a £45 cut and blow-dry client whose usual gap is six weeks.

On this page (6)

Automations
Campaigns
WhatsApp reminders
AI review replies
Referrals
Also in this module

On Grow · Pro

Automations

An automation is a rule with a clock: 72 hours before an appointment, send the reminder; two hours after, ask for a review; five weeks after a cut, when the client's usual gap is six, suggest rebooking; nine weeks without a visit, send the win-back. Each one is a template you edit once. The clock is the appointment book, so a client who rebooks early drops out of the win-back before it fires — automations read the calendar, they do not fight it. Every automated send is logged on the client's record, so the desk can always answer 'what did we send her?' without opening a separate tool.

Before, after and since-last-visit triggers
Templates edited once, personalised per client
A rebooking cancels the win-back that was queued

Fires on the client's own gap, not a fixed 30 days

Source: median visit interval per client

Replaces: the Sunday-night 'haven't seen you in a while' texts

On Grow · Pro

Campaigns

A campaign is one message to a segment: a bank-holiday offer to everyone who has had colour this year, a new-service announcement to clients of one stylist, a quiet-Tuesday discount to people who usually book Saturdays. Pick the segment, write it, schedule it — the campaign report shows how many clients matched, how many sends went out, and how many bounced or complained, so you know it landed before you judge whether it worked. Every message carries an unsubscribe that is honoured immediately. A campaign can be tested on yourself first, scheduled for a quiet hour, and stopped mid-send if the phone starts ringing for the wrong reason — the send log shows exactly who has already received it.

One message to a segment you define
Matched, sent, bounced and complained, per campaign
Unsubscribe honoured at once, per channel

Matched → sent → bounced/complained, one report

Source: campaign send + bounce/complaint counts

Replaces: a Mailchimp list that is eight months out of date

WhatsApp reminders

Email is on every plan. The Grow plan switches on SMS today, and WhatsApp will join it once the platform's own WhatsApp Business connection is signed — not yet live for any salon. A client picks how they want to be reminded, the same choice that sets their quiet hours, and reminders, waitlist offers and manage links go by the channel they chose. Until WhatsApp is live, a client who prefers it falls back to email rather than silently not sending. Message templates are shared across channels, so the reminder a client reads on WhatsApp will say exactly what the email version says today, in the salon's own words.

Client chooses the channel and the quiet hours
Reminders, waitlist offers, manage links — one preference
Falls back to email until WhatsApp is connected

Fallback to email, never a silent drop

Source: channel resolution order

Replaces: your personal WhatsApp as the salon's front desk

On Grow · Pro

AI review replies

Two hours after a visit the client is asked for a review; it lands on your marketplace listing and on your own site. Replying is where the time goes, so the Grow plan drafts a reply in your voice for each new review — thanking the specific service and stylist by name — and you approve, edit or discard it. Nothing posts without a person pressing the button, and a one-star review is flagged to the owner before any draft is offered. Replies post to the same listing and site widget the request fed, so the whole loop — visit, request, review, reply — is visible on one screen.

Review request after the visit, on your listing and site
Drafted replies that name the service and stylist
Nothing posts without approval

0 replies posted without a person

Source: approval step is not optional

Replaces: the twelve unanswered reviews you feel bad about

Referrals

Every client gets a referral link. When a friend books through it and turns up, both get the reward you set — £5 off, a free fringe trim, points. The referral is attributed on the booking, so the reward is only released when the appointment is completed, and the report shows which clients bring you clients, how many friends each one sent, and what those visits took. A referral scheme costs you nothing until the day it works, so there is no reason to wait to switch it on. Rewards land as account credit or points, which the till redeems like any other balance, so honouring one costs the desk nothing to remember.

A link per client, a reward per completed visit
Released on completion, not on booking
A report of who brings you clients

Fringe trim £10 as a referral reward

Source: hair seed pack, fringe-trim

Replaces: 'tell your friends' and hoping

Also in this module

SMS remindersOn Grow · Pro
Review requests
Promotions
Win-back messagesOn Grow · Pro

Built for

Set up the way your kind of salon works

Reminder timing and win-back gaps follow the rhythm of your vertical's visits — the seed services below set those rhythms from day one.

All six(selected)
Hair salon(selected)
Barbershop(selected)
Nail salon(selected)
Spa(selected)
Aesthetics(selected)
Lashes & brows(selected)

Hair salon
Colour appointments block the whole chair, so the gap under the lamp is dead time.
Set processing minutes on root tint, highlights and balayage; the calendar frees the stylist for the middle segment and books a blow-dry into it.
Seeded services · Copper & Comb
Cut and blow-dry£45 · 1 h
Restyle£60 · 1 h 15
Blow-dry£25 · 30 min
Fringe trim£10 · 15 min
Start free
Barbershop
Walk-ins and a queue, three chairs, and no-shows on the 20-minute slots that cost the most to hold.
Instant booking with 'anyone' as the default, a walk-in button at the till, and a deposit on the slots you choose.
Seeded services · Ironside Barbers
Skin fade£25 · 45 min
Haircut£20 · 30 min
Grade all over£15 · 20 min
Kids' cut£15 · 25 min
Start free
Nail salon
Removal plus a new set is two services in one visit, and add-ons like nail art change the time.
Book several services in one appointment; add-ons carry their own minutes and price, so the slot is the right length.
Seeded services · Lacquer Room
Gel manicure£30 · 45 min
Classic manicure£20 · 30 min
Gel removal£10 · 20 min
Gel pedicure£35 · 1 h
Start free
Spa
Rooms as well as therapists are the constraint, and every treatment needs turnaround time.
Rooms are resources with their own availability, and buffers of 10–30 minutes belong to the treatment.
Seeded services · Stillwater Spa
Swedish massage (60 minutes)£65 · 1 h
Deep tissue massage (60 minutes)£75 · 1 h
Back, neck and shoulders£40 · 30 min
Hot stone massage£95 · 1 h 30
Start free
Aesthetics
A client must not be able to book an injectable without a consultation and a signed form.
The consultation is first in the seed pack and the required form gates the treatments behind it.
Seeded services · Marlowe Aesthetics
Consultation£25 · 30 min
Review appointment£0 · 20 min
Anti-wrinkle treatment (one area)£150 · 30 min
Anti-wrinkle treatment (three areas)£250 · 45 min
Start free
Lashes & brows
Infills need the original set on record, and patch tests lapse.
Visit history shows the set, and a lapsed patch test warns at booking rather than at the chair.
Seeded services · Arch & Flutter
Classic lash set£55 · 1 h 30
Hybrid lash set£65 · 1 h 45
Lash infill£35 · 1 h
Lash lift£45 · 1 h
Start free

Plan

5 of 9 capabilities fully unlock by Grow — £99 a month

Plan-gated capabilities switched on:: Free 0/5 · Core 0/5 · Grow 5/5 · Pro 5/5
Not gated by the plan matrix:: 4

Start free — no card Compare plans

Questions

Asked before you ask

Which channels do messages go by?

Email on every plan, SMS from the Grow plan — the SMS provider connection is still completing tenant by tenant. WhatsApp will join once the platform's WhatsApp Business connection is signed, which hasn't happened yet. The client chooses which they prefer, along with their quiet hours.

Is WhatsApp live today?

Not yet. The channel, the templates and the client preference are built, but delivery goes through the WhatsApp Business provider, and that connection is the platform's to sign, not each salon's — it hasn't happened yet, so WhatsApp messages fall back to email until it does. The Works-with block shows the current status.

Can I stop an automation for one client?

Yes — on their record, per automation, or entirely. An unsubscribe from a message does the same thing without you touching anything.

How do I know a campaign worked?

Today, by delivery: how many clients matched the segment, how many sends went out, and how many bounced or complained. Attributing an actual booking, open or click back to one campaign isn't built yet.

Does the AI reply to reviews on its own?

No. It drafts; a person approves. One-star reviews are flagged to the owner before any draft is offered.

Is this compliant with UK marketing rules?

Service messages — confirmations, reminders, manage links — go to every client. Marketing messages go only to clients who opted in, and every one carries an unsubscribe that is honoured immediately.

What does a win-back cost me?

Whatever reward you put in it — a fixed amount, a percentage or nothing but the reminder. The report shows the visits and takings it brought back against the rewards it gave.

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